Welcome to The Letran Brewery
Since we started, we have established ourselves as a vital distribution hub to the Vietnamese community, representing a financially strong group in the market. By close partnership with other Vietnamese entrepreneurs, we gain significant competitive advantages and offer alcoholic beverages to Vietnamese restaurants, nightclubs, and retail outlets in the United Kingdom and overseas.
Working with Letran, you gain access to no less than three market sales sectors – United Kingdom, Vietnam, and Thailand. We have offices in London, Ho Chi Minh, and Udon Thani so our distribution network is never far away. Distributing products from all three markets has huge advantages internationally, meaning we can collaborate and develop long-standing trade partnerships with each reseller individually.
Letran Brewery started as an idea to build a company on great relations and service. Although we love heritage and tradition, we believe delivery of results count. The Letran Brewery
New Horizons
They say good fences make good neighbours, but it was a love of wine and winemaking that made us step forward.
The culture of the Vietnamese community and its values, synergy and focus towards the family and fellow countrymen is without doubt the greatest asset we possess as a business, and this spirit has played a key role in the successful deployment of our business plan and development strategy.
Consequently, we have assembled the best Vietnamese team within purchasing, quality management, sales, and logistics to break through into what becomes a collective consenting environment.
Our ethos is, regardless of how widely known or acclaimed a brand might be internationally, our staff are impartial and will always be motivated first by their pride in Vietnam and furthering the close friendship that is held with the United Kingdom and their international trade partners.
Our aim is to build long-term relationships and close communication with sources to build brands and set achievable goals as a priority. We will only be truly successful if we work together and collaborate to promote reciprocal trade between key Vietnamese wholesale and retail outlets and global buyers and sellers.
We believe the key to enhance international inbound and outbound traffic with Vietnam is to establish a strong UK based company, that can promote new sources or brands to and from the fastest growing economy in ASEAN and help open the doors to true international trade.
Our primary objective is to facilitate the purchasing, importing and distribution of internationally acclaimed alcoholic beverages to the lucrative Vietnamese hospitality market throughout Vietnam and the UK.
Our vision is to be the market leader of international goods and brands to the Vietnamese community within 36 months. At present, the Letran Brewery market share will target the sale of over 250 specific wines, spirits, and other alcoholic beverages within Vietnam and the United Kingdom.
The recent acquisition of a Vietnam-based winery has placed us in a unique position within ASEAN +6 territories that include neighbouring Thailand, Malaysia, Singapore, Australia, and New Zealand and demonstrates our commitment to promoting Vietnamese products to the open market internationally. We therefore have no hesitation, only pride in welcoming the newly named ‘Wabowines’ winery and fruit orchards into our product list for promotion and distribution of Wabowines to the worldwide marketplace.
Vietnamese Values
The qualities at the heart of unity — past, present, and, we believe the future.
Tradition & Culture
The Vietnamese culture has certain characteristic features including ancestor worship and respect for community and family values. We believe this to be fundamental to the strong community spirit and national identity, making the people of Vietnam highly resilient, independent, and opportunistic.Time & Understanding
The Vietnamese business culture is simple. It’s primarily based on trust and reputation within the community without compromise, and understandably is built over time and measured in and by all elements of business transactions or trading activity.Depth of Character
The spirit of the Vietnamese culture is built upon a traditionally strong commitment to hard work, manual labour and living in harmony with the natural environment. This voluntary self-discipline maintains real balance, building character and a true sense of wellbeing which brings the body and mind together and instils a healthy respect for the environment and one’s surroundings.International Flavour
Indications show the cultural gap between local and international wines is closing, due to a change in brand awareness by the younger generations who are more influenced by global trends. In this regard, Letran Brewery holds a unique position within the wine and fruit alcohol sector and is poised to take the lion’s share of this emerging market, within Vietnam, ASEAN territories and beyond.